We know branding is a slippery word.
At Brand Iconic, we follow the definition championed by branding and marketing icon Seth Godin, that branding is an ongoing set of expectations, memories and stories between a business and their audience. It’s a relationship. Branding platforms are instructions on how to establish, maintain and strengthen those relationships.
Stronger relationships mean more effective, more meaningful marketing materials,
higher profit margins, and a more cohesive and energized work force.
Investing in a branding platform used to require significant time and money, but the Brand Iconic approach is different, it’s simplified. Within a few weeks, your company can begin to operate with a cohesive and disciplined communication strategy- at a one-time price, lower than most monthly advertising budgets.